Established in 1900, Feingold's is a deli owned by Harvey Feingold, who has been living in the Lower East Side since the 1890s.
Sam frequently visits Feingold's throughout the game. He's been a frequent customer at the deli since he was a child.
He is on good terms with Harvey and often seeks advice from him. In a way, Harvey is the uncle or grandfather Sam never had growing up.